Identity Design
Interactive Design
Graphic Design
Product Design

Sheeps is the world’s first vegan tennis brand. The company was founded after Harmless Studio was engaged to develop the concept, plan the execution strategy, and conduct industrial manufacturing research centered around the use of animal products and by byproducts in tennis equipment. Harmless Studio developed the brand identity, website, and marketing strategy for the company.




Brand Book


Marketing & Public Relations


Sheeps launched July 9, 2019, during the Wimbledon tennis tournament, which was won by a vegan. As a result of the marketing strategy and public relations assistance offered by Harmless Studio, Sheeps received attention during its launch, including the following articles in prominent vegan and and sports media outlets.